Inner Circles Labs Inner Circles Labs
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Weekly LinkedIn intelligence for founder/CXOs

Start warm conversations with your next clients on LinkedIn.

30 minutes of your time per week. We handle the other 10 hours.

Every Monday you get a two-page brief: who to talk to, what to say, what to post, and which accounts are warming up. You execute. We do the research and the drafting.

Receipts across every client we've worked with since 2024
0M+
Impressions across all clients since 2024
0%
Average connection accept rate across outreach
0%
Average reply rate across outreach
0K+
Likes and comments across all clients
What clients say

They take an extremely personalised approach. They understand HOW you think and make every word reflect that.

SG
Shiv Gettu
Zuma (Y Combinator)

They truly cared about what we were building. Iterated constantly, brought incredible energy and work ethic.

TA
Timothy Armoo
210K+ followers. #1 Sunday Times Bestseller.
What we do

We turn what you know about your buyers into a weekly plan of LinkedIn actions.

We do the research and the drafting, usually 10+ hours of work, so you get your week back.

Three pieces, working together: content, outreach, intelligence layer.

You keep the final word →

We don't

Build lead lists from scratch.

You bring what you have. We sharpen it.

Run automated sequences.

Nobody sounds like you except you.

We do

One thing.

We help you keep track of the most important actions you can take this week on LinkedIn.

LinkedIn actions

Content made for the accounts you're targeting.

If a prospect cares about a topic, we write about it. You post it. If they just posted about a problem you solve, we draft the comment and the follow-up DM. By the time you send, they've already seen your name in their feed.

Mon. Post goes live
Your post about RevOps hiring
9:00 AM
Wed. Target engages
Sarah @ Ramp likes and comments
2:18 PM
Fri. You send the DM
"Saw you liked the post..."
10:45 AM
How it works

30 minutes a week. We save you the other 10+ hours.

1
Weekly call

One call with Daniela and Justin.

Strategy and execution in one room. What to post, who to reach, what worked, where to push.

2
Monday AM

One brief in your inbox.

Signals this week, account clusters, and 3 to 5 moves worth your attention, drafted and ready to review.

3
30 min

You spend 30 minutes reviewing.

We handle the other 10+ hours. Week by week, your pipeline gets sharper.

  • This is for you if you lead a B2B company as founder or CXO with $300K to $1M+ in revenue.
  • This is for you if you have a validated offer and a clear ICP.
  • This is for you if you have someone on the sales side: SDR, AE, co-founder, or you with real hours blocked.

Feel free to apply to the audit nevertheless. We will make sure to give you as much value as possible.

How your audience will feel

By the time you message them, they already feel like they know you.

01

They see your content in their feed.

Posts written for the accounts you care about, published in your voice.

02

They see your name around their network.

Thoughtful comments on their posts, and on the people they already follow. You show up before you ever reach out.

03

They feel like they already know you.

When your DM arrives, it doesn't feel cold. It feels like the next line of a conversation they've been half-having for weeks.

Proof
CC
483K → 10.4M
Impressions in 7 months
Chris Cunningham
ClickUp co-founder
WM
10.9M+
Impressions in 6 months
Will McTighe
420K+ followers. +15K added.
OH
+275%
Engagement. 3K followers in 90 days
Oliver Hauss
Founder of a $50M+ holiday rental agency
Who runs it

Two founders. No account managers or handoffs.

Justin van Zon
London.

Built the LinkedIn presence of top 0.1% creators and $4B+ companies.

Daniela Alvaran
US and Mexico.

Built a repeatable LinkedIn system over five years. Previously Xomnia, a data and AI consultancy.

Inner Circles Labs
Founding member
discount.

Three-month minimum. Eight clients at a time. The first three clients get a founding member rate, ask in your audit.

Book a free audit

One client at your deal size pays for the whole engagement.

What's included
Weekly two-page brief
Weekly strategy call
Content plus outreach as one
Voice mapping
Target list management
Signal scanning
AI knowledge base on your business
Direct access, no handoffs

Why three months? Enough time to build the data layer and turn warm signals into real conversations.

FAQ

Questions people ask.

Is this AI or is this you?

This is us. Daniela, Justin, and the team run your intelligence every week. AI speeds us up. It doesn't replace the judgment you're paying for.

Who reviews what gets sent?

You do. Every DM, comment, and post arrives drafted. Nothing leaves your account without your sign-off.

What if I'm already posting?

Good. We make it count. Same cadence, tied to the accounts you're trying to close, with the signals feeding back into your strategy.

How fast do I see results?

First warm replies in weeks 2 to 4. Pipeline conversations by month 2. The intelligence layer compounds from there.

What if I want to cancel?

After the three-month minimum, month to month. No lock-in, no penalties.

I've tried a freelancer and it didn't work.

After we build a system around your actual and dream network, we make sure you don't need another freelancer anymore. We make sure that we're the last freelancers you hire.

My industry doesn't work on LinkedIn.

Your competitors are already there. If they're getting traction and you're not, it's the approach, not the platform.

We translate your business into LinkedIn actions that actually move deals forward.

We'll give you three specific next things you can do this week. Apply for the free audit.

Book a free audit

Best regards,
Justin and Daniela